Toni Patillo – Santa Monica and Palisades Real Estate Agent


Are You Selling Your Home? This Is My First Question For You…

Whenever I encounter a home seller, I always start off our conversation with a single powerful question:

What is motivating you to sell?

In other words, are you selling because you need to downsize? Are you selling because you’re looking to upgrade…perhaps to a larger home or a nicer neighborhood?

Perhaps the answer is that you’ve inherited property and you’re no longer interested in maintaining it. Therefore, perhaps you and your fellow heirs are still deciding whether to sell the property or rent it out.

Regardless, I want to know What Your Objective Is.

I want to know what’s most important to you.

Knowing WHY you...

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Pricing your Property Right

When it comes to selling a home, pricing isn’t everything. Presentation is always highly important. Pricing, however, is where the deal takes on its essential character. Pricing is where the rubber meets the road, and where the women get separated from the girls…

Rule #1 of home pricing is that your home must always be priced competitively. Now, I’ve seen a tendency among people to price high with the intention of negotiating downward. But the problem with that is, if you price too high, the market gets stale. In other words, you’ll find yourself standing around waiting for a sale…while prospective...

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Protecting your Family Legacy and Assets During these Uncertain Times


Have you taken measures to protect your assets?

Two leading experts — Senior Real Estate Specialist Toni Patillo and Legal Specialist Caprice Collins — can help you to navigate this process at our upcoming free event.

Come and get your questions answered. You will learn a wealth of information that will help you to keep your money and home safe, especially in light of all the new 2017 regulations. 

Save The Date!

May/23 – Westchester Loyola Village Library or…

May/25 – Denny’s Culver City

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Don’t Be Afraid Of The Mortgage Process


Many potential home buyers in today’s market are unfamiliar with one of the key components to purchasing a home, the mortgage process. This unfamiliarity can make some home buyers hesitant to obtain a mortgage and purchase a home. Learning about mortgages, what it takes to qualify and how you can obtain one will take a lot of stress out of the process.

There are a few different things you’ll need to qualify for a mortgage in today’s market. First, you’ll need a down payment...

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Purchasing A Home? Questions To Ask Before Doing So


Many potential home buyers often receive advice from a number of different people before they purchase a home. Whether the advice is wanted or not, it is important that the home buyer is fully aware of the current real estate market and only listens to what an experienced real estate agent has to say rather than what friends and family are telling them. The only people that truly know if it is a good time for them to purchase is the home buyer themselves...

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Renting Rather Than Selling? Consider This


If you are ready to upgrade to a new home but aren’t sure if you want to sell your existing home or rent it out, you’re not alone. A recent study of current buyers that already own shows that almost 40% of them choose to rent out their current property rather than sell it. There may be several different reasons as to why a homeowner chooses to rent out rather than sell their home however low interest rates in the past few years combined...

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Does Your Realtor Know The Local Market?


Real estate transactions can be difficult for all parties involved, regardless of whether you’re on the selling or buying side. It’s for this reason, among others, that you should always work with an experienced real estate agent when making your next home purchase or sale. Before you decide what agent to work with, however, you should ensure that the one you have in mind is completely familiar with the conditions of the current local market and they can explain it to you in terms...

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Pending Home Sales Paints More Accurate Picture

There are several different reports that the National Association of Realtors (NAR) releases every month with regards to home sales, home prices as well as other real estate related topics. One of these reports that some people often times don’t see the value in is the Pending Home Sales Report which counts the number of homes that are in pending status, or under contract, for that time period. A home sale is deemed pending when the contract has been signed by both parties involved but the transaction hasn’t been...

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Completing A FSBO Just Isn’t In The Cards

Before putting their home on the market so homeowners considering forgoing the help of a realtor and try to tell their homes on their own, known as a For Sale by OWner (FSBO). For a number of homeowners, this simply isn’t the best idea. Real estate agents, and perhaps even sellers that have previously attempted a FSBO, will tell you to save yourself the hassle of...

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